Why attend? – WOW DESIGN

YOU CAN’T MISS WOW DESIGN LIVE

Why Should You Attend WOW Design Live?

To fuel your creativity — you’ll produce better design solutions, boost your output and increase your value to your employer. Check out an all-new lineup of sessions.
To develop key skills your job requires — you’ll not only develop your design capabilities, but add branding, marketing and business know-WOW. Preview the career-building conference program.
To explore products & technologies — you’ll see and test-drive the new tools, products and technologies that can help you produce great work. Explore the Exhibit Hall.
To create vital connections — you’ll establish lasting, impactful relationships with everyone from speakers onstage to other designers sitting around you. Learn more about the WOW Community

Who Attends WOW Design Live?

Designers of all stripes seeking to refine their skills, acquire and develop new skills and have a positive impact on the world through the work they create for their clients, employers or themselves
Creative leaders and team managers seeking new ways to inspire their staff, collaborate across departments, sell their ideas and replenish their own creative wells
Business owners (solopreneurs and agency principals) who want to improve the way they manage their firms, expand their marketing and business know-WOW, and increase their value to clients
Marketing professionals in organizations and corporations who want to learn industry-leading strategies, trends and communication tactics from the world’s leading brands.

WOW TO CONVINCE YOUR BOSS

Anyone who’s been to WOW Design Live will tell you it’s an incredible, inspiring experience. But if you’re going to ask your employer to pick up the tab, you have to make a bold case for attending.

So here’s a bit of tactical advice on getting your manager to send you to WOW Design Live in 2020: It’s not about you. It’s about WOW your entire team — in fact, your company — will benefit from the information and insights you’ll gain.

WOW DESIGN

WOW TO CONVINCE YOUR BOSS

STEP 1 — Be Prepared

Review the full WOW Design Live program with more than 100 sessions and map out your customized conference agenda. Choose a mix of sessions that benefit you personally and that can expand your whole team’s expertise and improve your work.

Download this persuasive letter for your boss. Include the sessions you’d like to attend, and name-drop some big-time speakers. (If your boss isn’t a designer, be sure to include some of the top brands that will be represented.)

Ready your argument that attending WOW Design Live will make you a bigger asset to your company.

STEP 2 — Pick the Right Time to Talk About It

Lay the groundwork with the letter, then schedule a brief meeting to state your case in person.

Explain the ROI on sending you to the event:

Tell your boss you’ll bring back best practices from leading brands including P&G, CVS Health, Method Products, PepsiCo, and more.

Tell your boss about the sessions focused on branding, marketing and communication—skills that will complement your awesome capabilities as a designer.

Tell your boss WOW Design Live packs a full year’s worth of value into just 5 days.

Walk through the conference website together to review the program and speaker lineup.

STEP 3 — Leverage Your Communication Skills

Impress your boss with your marketing and communication skills by crafting a powerful campaign to win their approval.

Objection: “It’s too expensive.”

Your response: “This isn’t just a five-day event; its benefits will carry over through the rest of the year, so it’s a great value. I’ll capture detailed notes from every session, so our whole team can learn along with me.”

Objection: “You can’t be away from the office for five days.”

Your response: “I won’t be totally away from the office; with free wifi during the event, I’ll be able to stay connected at the same time I’m gathering information and best practices that will take our team’s work to the next level.”